When a company decides to strengthen its partner go-to-market, the job title “Partner Manager” actually covers two different roles. Two roles that sound similar, do different work, and picking the wrong one delays the exact result the company is looking for. Two roles that get mixed up under the same name The first is the […]
Category Archives: Insights
“I began working for pega in 2020 with a big objective. Transforming their Partner Ecosystem from being just delivery to being a full Build, sell, Delivery ecosystem. As usually happens in Corporations, there was no budget assigned, just a small Sales team”. Carola Cazenave, former Channel Chief at Pega. Five years ago, Carola Cazenave […]
A center of excellence is a dedicated team that executes a specific business function with a consistent standard, regardless of who’s doing the work at any given time. In go-to-market, that function is usually partner management, channel operations, sales operations, or customer success. The core idea: instead of critical knowledge living in the heads of […]
A New Business Paradigm: From Automation to Augmented Capacity The business landscape has changed radically. Artificial Intelligence (AI) is no longer just another technology—it is the fundamental lever reshaping operational efficiency, decision-making, and the value of talent within any organization. For founders and business owners, the question is no longer whether to implement AI, but […]
The labor market is constantly evolving, driven by new technologies, research, and ways of organizing work. With every change, new models emerge that aim for greater efficiency and adaptability. In this article, we explore that transition: how professionals experience the shift from the “traditional” to the “flexible” model, what they have learned along the way, […]