Marketplace

You get a dedicated Cloud-Marketplace team, built and managed under our Center of Excellence model, integrated into your organization and aligned to your GTM goals. This team covers four key areas: Strategy, Demand Generation, Operation, and Advances.

Main Features

Strategy

This team co-defines a high-level vision for your Cloud-Marketplace GTM

  • Onboarding support in Cloud provider programs: ISV, APN, Start-up, etc.
  • Assessment, strategy and action plan 
  • Listing strategy definition
  • Decision making and planning support

Demand generation

The team uses Cloud Provider programs to maximize demand generation and sales

  • Support on MDF designing, planning, and execution of selected marketing tactics
  • Content creation, curation, translation
  • Support with Market-tech stack
  • SME oversees Demand Generation execution

Operation

Contributes to high performance and expertise throughout the sales org by assuming the burden of operational tasks

  • This team prepares and follows up on Private offers
  • Sales cycle process support – KPIs, opportunity recording, progression notes, offer documentation, order processing, Exception handling
  • SME leverages Insights for tracking, execution and decision making

Advances

Scaling transaction with simplified multi-cloud-vendor management and co-sell

  • This team evaluates, selects and implements Cloud Marketplace Platforms
  • Implementation of sales methodologies & best practices for co-selling
  • Facilitate Co-sell, joint account planning and execution
  • Lead interlock with Cloud Provider c-level and sales teams

Interested in Our Services?

Contact us

CoE on Demand leaders have more than 15 years of experience in global roles, providing services in North America and other countries