Marketplace

Our service covers four key aspects: Strategy, Demand Generation, Operation, and Advances for an effective Cloud-Marketplace GTM. We define high-level visions, assist in onboarding, maximize sales through demand generation, handle operational tasks, and scale transactions with simplified multi-cloud-vendor management. Our tailored approach ensures a streamlined and successful Cloud-Marketplace strategy.

Main Features

Strategy

Defines a high-level vision for a Cloud-Marketplace GTM

  • Support on-boarding in Cloud provider programs: ISV, APN, Start-up, etc. 
  • Assessment, strategy and action plan 
  • Support in Listing strategy definition
  • Support in decision making and planning

Demand generation

Support in using the Cloud Providers programs to maximize demand generation and sales

  • Support on MDF designing, planning, and execution of selected marketing tactics
  • Content creation, curation, translation
  • Support with Market-tech stack
  • SME oversees Demand Generation execution

Operation

Contributes to high performance and expertise throughout the sales org by assuming the burden of operational tasks

  • Support in Private offer preparation and follow-up
  • Sales cycle process support – KPIs, opportunity recording, progression notes, offer documentation, order processing, Exception handling
  • SME leverages Insights for tracking, execution and decision making

Advances

Scaling transaction with simplified multi-cloud-vendor management and co-sell

  • Implementation of sales methodologies & best practices for co-selling
  • Support in evaluation, selection and implementation of Cloud Marketplace Platforms
  • Facilitate Co-sell, joint account planning and execution
  • Lead interlock with Cloud Provider c-level and sales teams

Interested in Our Services?

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CoE on Demand leaders have more than 15 years of experience in global roles, providing services in North America and other countries